How AI & SI visibility tracking works
Enter your domain. We write the questions your buyers ask AI, ask Google’s AI with live web search, and turn every answer into a score, a rival list and a fix list. It takes a few minutes, then repeats every week.
- Read your site38 pages · 2 AI crawlers blocked
- Write buyer questions10 questions · 8 unbranded
- Ask Google’s AI10 answers · 31 sources read
- Read every answer4 rivals found · 1 of your pages cited
- Score + fix list14/100 · 15 tasks
The five steps, in detail
Shown with our demo restaurant, Basil & Bone. Every name and website in it is made up.
- 1
Read your site
We crawl up to 100 public pages, the way a search engine does. We check titles, headings, descriptions, schema, speed, robots.txt and llms.txt, and which AI crawlers you let in.
Nothing to install. We only read what’s public.
Crawl38 pagesbasilandbone.example/OKbasilandbone.example/menu/dinnerNo H1basilandbone.example/eventsNo meta descriptionbasilandbone.example/gallerySlow · 4.1sbasilandbone.example/robots.txtBlocks 2 AI botsAI crawlersGPTBotClaudeBotPerplexityBotGoogle-ExtendedCCBot - 2
Write your buyer questions
We read your homepage and write 10 questions your buyers type into AI: 8 unbranded buying questions and 2 brand questions. Never a generic category list.
On Pro and up, add your own questions too.
Buyer questionswritten from your homepageWhat are the best Mediterranean restaurants in Novaport?UnbrandedWhich restaurants in Novaport have the best mezze?UnbrandedWhat is a cheap but good Mediterranean lunch in Novaport?UnbrandedIs Basil & Bone in Novaport worth visiting?Brand+6 more - 3
Ask Google’s AI, with live search
Each question goes to Google’s AI (Gemini) with live web search switched on. We store the full answer and every page AI read before answering.
You can read every answer, word for word.
Google AI · live web searchanswer storedWhat is a cheap but good Mediterranean lunch in Novaport?Olive Atlas’s weekday menu is the best-value pick. Mezze Moon has generous lunch sets… Basil & Bone offers a set lunch at a convenient location, though reviews are mixed.Sources AI read: dinerdirectory.examplebasilandbone.examplecityfoodguide.example - 4
Read every answer
We check if you’re named, at what position, who is named first, how warmly AI describes each brand, and whether any of your pages were used as a source.
Rivals are found automatically. No list to keep.
What we pull outper answerOlive Atlas’s weekday menu is the best-value pick. Mezze Moon has generous lunch sets… Basil & Bone offers a set lunch at a convenient location, though reviews are mixed.Named · #5Named first: Olive AtlasTone: mixedYour page was a source - 5
Score you and build your fix list
You get a 0–100 score from the unbranded questions only, then one checklist: site issues, lost questions, sites to get listed on and trust gaps, highest impact first.
Fixed items close themselves after the next run.
Score + fix listrun 614/100LowWin “What are the best Mediterranean restaurants in Novaport?”HIGHGet listed on cityfoodguide.exampleHIGHClose the trust gap vs Olive Atlas (94 vs 72)MED+12 more tasks
Then it repeats every week
Same questions, same engine, every week. That’s what turns one answer into a trend you can act on.
- MondayWe re-crawl your site and ask AI all your questions again.
- TuesdayYour weekly email: score, change, mentions and top rival.
- Any dayDrop five points or lose a question you’d won, and you get an alert.
- Next runFixed problems close themselves. New ones become tasks.
How your score is calculated
Three parts, 100 points, counted on your unbranded questions only. Brand searches would make everyone look good, so they don’t count.
What we promise, and what we don’t
We do
- Ask the questions real buyers ask
- Store every answer so you can read it
- Show the sources AI used
- Measure the same way every week
We don’t
- Promise AI will recommend you. Nobody can.
- Count brand searches in your score
- Change anything on your website
- Show you a number without the answers behind it
Questions about how it works
How long does a run take?
A few minutes. We ask your questions one at a time and store each answer as it arrives, then score you and update your tasks.
Do you need access to my website?
No. We only read public pages, like a search engine does. There is nothing to install and nothing changes on your site.
Which AI do you ask?
Google’s AI (Gemini) with live web search, so every answer comes with the sources it read. More engines are being added, and your history carries over.
Why is my score low when AI knows my brand?
Your score only counts unbranded questions. If buyers have to type your name to find you, AI isn’t sending you new customers yet. Brand questions are still tracked, just not scored.
Do AI answers change?
Yes, answers vary from run to run. That’s why we ask the same questions every week: one answer is noise, the weekly trend is the signal.
How do tasks get closed?
After your next crawl and run. If the problem is gone, the task closes itself. You can also tick tasks off by hand.
Run it on your own brand
Free report in minutes. No card. Real answers, real sources.